The ultimate backseat driver.

Hi, there.

I’m a Creative Director and Writer who would love to tell you where to turn. I’ve launched a digital TV show, founded a fake plant company, branded several startups, and worked with billion dollar healthcare companies. Yeah, I can drive. But trust me—I’m better in the backseat. Now, get over. You’re going to want to take this exit.

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Claims to fame.

You haven’t heard of me? I’ve appeared on an Aussie radio show, gotten trashed by Marc Maron, been featured in Refinery29, sold a house with a letter, named a speakeasy in Minneapolis, and won awards in advertising and journalism.

Creative Director / Showrunner

Coinage

I built a digital TV show from the ground up, plus a whole new model for media.

Founder / Creative Director

Slightly Browning Fake Plants

It started out as a joke, but it didn’t end that way.

Creative Director / Copywriter

Deeps

I helped this early stage startup find its voice and its strategy.

Associate Creative Director

Aesthetics

Let’s just say, I’ve had my fill.

Associate Creative Director

GLP-1

Oh, oh, oh! You know the one.

Group Copy Supervisor

B-Cell Therapy

I helped create this light-touch support program with a heavy impact.

Creative Director

Scavenger Hunt

Game and experience design? Add them to the list.

Creative Director

Trustless Media

Remember the show? I also branded its production company.

My CV

I’ve worked in advertising and production my whole career. I started out as a video editor, moved quickly into copywriting, and moved on up from there. I took my experience in advertising freelance to continue building my branding and content strategy skills. Then, I joined a startup to run the whole show.

Currently, I work as an Associate Creative Director at CultHealth.

About

Georgia boy trapped in the big city. Love writing, cooking, hiking, and tennis, among other things.